Cookie Policy

New Vision Flooring Ltd
Effective Date: January 1, 2025
Last Updated: January 1, 2025

1. Introduction

This Cookie Policy explains how New Vision Flooring Ltd (“we”, “our”, “us”) uses cookies and similar technologies on our website www.newvisionflooring.co.uk and related services. This policy should be read alongside our Privacy Policy and Terms of Service.

1.1 What Are Cookies?

Cookies are small text files that are stored on your computer or mobile device when you visit a website. They help websites remember information about your visit, such as your preferences and settings, to improve your browsing experience and help the site function more effectively.

1.2 Why We Use Cookies

We use cookies to:

Ensure our website functions properly and securely
Remember your preferences and settings
Improve your user experience
Analyze how our website is used
Provide relevant content and advertisements
Measure the effectiveness of our marketing campaigns

1.3 Legal Basis

We use cookies in compliance with:

The Privacy and Electronic Communications (EC Directive) Regulations 2003
General Data Protection Regulation (GDPR)
Data Protection Act 2018
ePrivacy Directive requirements

2. Types of Cookies We Use

2.1 Essential Cookies (Always Active)

These cookies are necessary for our website to function and cannot be switched off. They are usually set in response to actions you take, such as setting privacy preferences, logging in, or filling in forms.

Technical Cookies:

Session ID: Maintains your session while browsing our site
Security tokens: Protects against cross-site request forgery attacks
Load balancing: Ensures optimal website performance
Cookie consent: Remembers your cookie preferences

Duration: Session cookies (deleted when you close your browser) or up to 24 hours

Purpose: Website functionality, security, and user experience

Legal Basis: Legitimate interest for website operation

2.2 Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.

Google Analytics:

Cookie Names: _ga, ga[ID], _gid, _gat
Purpose: Website traffic analysis, user behavior tracking, performance measurement
Duration: 1 day to 2 years
Data Collected: Page views, session duration, bounce rate, device information
Third Party: Google LLC
Anonymization: IP addresses anonymized
Opt-out: Available through browser settings or Google Analytics opt-out

Hotjar (Heat Mapping and User Feedback):

Cookie Names: _hjid, _hjFirstSeen, _hjUserAttributesHash
Purpose: Understanding user behavior through heat maps and session recordings
Duration: 1 year
Data Collected: Mouse movements, clicks, scrolling behavior (anonymized)
Third Party: Hotjar Ltd
Privacy: No personally identifiable information collected

Performance Monitoring:

Cookie Names: site_performance, load_time_tracking
Purpose: Monitor website speed and performance
Duration: 30 days
Data Collected: Page load times, error rates, browser performance

2.3 Functionality Cookies

These cookies remember your choices and preferences to provide enhanced, more personalized features.

Preference Cookies:

Cookie Names: user_preferences, language_setting, location_preference
Purpose: Remember your settings and preferences
Duration: 1 year
Data Stored: Language selection, location preferences, display settings

Quote and Service Cookies:

Cookie Names: quote_data, service_inquiry, consultation_request
Purpose: Remember quote requests and service inquiries during your session
Duration: 7 days
Data Stored: Quote parameters, contact preferences, service requirements

Form Data:

Cookie Names: form_progress, contact_data_temp
Purpose: Save form progress and prevent data loss
Duration: 24 hours
Data Stored: Partially completed form data, contact preferences

2.4 Marketing and Advertising Cookies

These cookies are used to deliver relevant advertisements and measure the effectiveness of marketing campaigns. They require your explicit consent.

Google Ads and Remarketing:

Cookie Names: IDE, test_cookie, _gcl_au, _gcl_aw
Purpose: Show relevant ads and measure campaign effectiveness
Duration: 1 day to 2 years
Third Party: Google LLC
Data Used: Browsing behavior, ad interactions, conversion tracking

Facebook Pixel:

Cookie Names: _fbp, fr, sb, datr
Purpose: Track conversions, optimize ads, build remarketing audiences
Duration: 90 days to 2 years
Third Party: Meta Platforms Inc
Data Used: Page visits, actions taken, device information

LinkedIn Insight Tag:

Cookie Names: li_gc, UserMatchHistory, bcookie
Purpose: Conversion tracking and audience insights for business marketing
Duration: 6 months to 2 years
Third Party: LinkedIn Corporation
Data Used: Professional profile data, company information, interaction data

YouTube (Embedded Videos):

Cookie Names: YSC, VISITOR_INFO1_LIVE, GPS
Purpose: Remember video preferences and track video engagement
Duration: Session to 9 months
Third Party: Google LLC
Data Used: Video viewing behavior, preferences, device information

2.5 Social Media Cookies

These cookies are set by social media services when you interact with social media content on our site.

Social Sharing:

Services: Facebook, Twitter, LinkedIn, Instagram
Cookie Names: Various depending on the platform
Purpose: Enable social sharing functionality and track social interactions
Duration: Varies by platform (typically 1 day to 2 years)
Data Shared: Page URLs, sharing activity, social profile information

3. Cookie Management and Consent

3.1 Cookie Consent Banner

When you first visit our website, you’ll see a cookie consent banner that allows you to:

Accept all cookies
Reject non-essential cookies
Customize your cookie preferences
View detailed information about each cookie type

3.2 Granular Cookie Controls

You can control cookies at different levels:

Category-Based Controls:

Essential cookies (always active)
Performance and analytics cookies
Functionality cookies
Marketing and advertising cookies
Social media cookies

Individual Cookie Controls:

Enable/disable specific cookie providers
Set duration preferences where possible
View detailed information about each cookie

3.3 Updating Cookie Preferences

You can change your cookie preferences at any time by:

Clicking the “Cookie Settings” link in our website footer
Using the floating cookie preferences button
Clearing your browser cookies and revisiting our site
Contacting us directly with your preferences

3.4 Browser Cookie Controls

You can also control cookies through your browser settings:

Google Chrome:

Click the three dots menu → Settings
Navigate to Privacy and Security → Cookies and other site data
Choose your preferred cookie settings
Manage site-specific permissions

Mozilla Firefox:

Click the menu button → Settings
Select Privacy & Security
Navigate to Cookies and Site Data
Choose your cookie preferences

Apple Safari:

Safari menu → Preferences
Click Privacy tab
Configure cookie and website tracking settings
Manage website-specific preferences

Microsoft Edge:

Click the three dots menu → Settings
Navigate to Cookies and site permissions
Configure cookie settings
Manage site-specific permissions

4. Third-Party Services and Cookies

4.1 Google Services

Google Analytics:

Privacy Policy: https://policies.google.com/privacy
Opt-out Tool: https://tools.google.com/dlpage/gaoptout
Data Processing: Data processed in accordance with Google’s data processing terms
Data Location: Primarily processed in the United States with adequate safeguards

Google Ads:

Privacy Policy: https://policies.google.com/privacy
Ad Settings: https://adssettings.google.com/
Opt-out: Available through Google Ad Settings and browser controls
Data Use: Conversion tracking, remarketing, audience insights

4.2 Social Media Platforms

Facebook/Meta:

Privacy Policy: https://www.facebook.com/privacy/explanation
Cookie Policy: https://www.facebook.com/policies/cookies/
Control Options: Available through Facebook account settings
Business Tools: Facebook Business Tools data policy applies

LinkedIn:

Privacy Policy: https://www.linkedin.com/legal/privacy-policy
Cookie Policy: https://www.linkedin.com/legal/cookie-policy
Ad Preferences: Manageable through LinkedIn account settings
Data Use: Professional audience insights and B2B marketing

4.3 Analytics and Heat Mapping

Hotjar:

Privacy Policy: https://www.hotjar.com/legal/policies/privacy/
Opt-out: Available through Hotjar’s opt-out feature
Data Protection: GDPR compliant with EU data hosting
Session Recording: Anonymized user behavior analysis

4.4 Customer Support Tools

Live Chat Services:

Cookie Purpose: Enable real-time customer support chat functionality
Data Stored: Chat transcripts, contact information, support preferences
Duration: 1 year for support history and follow-up
Privacy: Secure encrypted storage with access controls

5. Data Protection and Privacy

5.1 Personal Data in Cookies

Information Collected:

Technical identifiers (IP addresses, device IDs)
Browsing behavior and preferences
Location data (approximate based on IP)
Contact information (when provided)
Service inquiry details

Data Minimization:

Only necessary data collected for specified purposes
Regular review and deletion of unnecessary data
Anonymization and pseudonymization where possible
Clear retention periods for all cookie data

5.2 Data Sharing and Transfers

Third-Party Sharing:

Data shared only with explicitly mentioned third-party services
Sharing limited to necessary data for service functionality
No selling or commercial sharing of personal data
Regular review of third-party data processing agreements

International Transfers:

Some services (Google, Facebook) may transfer data outside the UK/EU
Adequate safeguards in place through Standard Contractual Clauses
Adequacy decisions and certification schemes utilized
Regular review of international transfer mechanisms

5.3 Data Retention

Retention Periods:

Session cookies: Deleted when browser is closed
Functional cookies: Up to 1 year unless deleted earlier
Analytics cookies: Up to 2 years with regular review
Marketing cookies: Up to 2 years with consent renewal

Data Deletion:

Automatic deletion when retention periods expire
Manual deletion available through cookie controls
Regular purging of unnecessary data
Secure deletion methods employed

6. Your Rights and Choices

6.1 Cookie-Related Rights

Under GDPR and UK data protection law, you have the right to:

Access: Request information about cookies and data processing Rectification: Correct inaccurate information stored in cookies Erasure: Delete cookies and associated personal data Objection: Object to cookie-based processing for direct marketing Portability: Receive cookie data in a portable format (where applicable) Withdrawal: Withdraw consent for non-essential cookies at any time

6.2 Exercising Your Rights

To exercise your rights regarding cookies:

Online Controls:

Use our cookie preference center
Adjust browser cookie settings
Utilize third-party opt-out tools
Clear cookies and browsing data

Direct Contact:

Email: privacy@newvisionflooring.co.uk
Phone: 0712 345 6789
Subject Access Requests: Formal requests for cookie-related information
Response Time: Within 30 days of request

6.3 Complaints and Concerns

If you have concerns about our use of cookies:

Internal Resolution:

Contact our Data Protection Team
Formal complaint process available
Investigation and response within 30 days
Senior management review for complex issues

Regulatory Authority:

Information Commissioner’s Office (ICO)
Website: www.ico.org.uk
Phone: 0303 123 1113
Online Complaints: Available through ICO website

7. Cookie Impact on User Experience

7.1 Essential Cookies Impact

If You Disable Essential Cookies:

Website functionality may be severely impacted
Quote requests and contact forms may not work
Security features may be compromised
User session management will not function
Some pages may not load correctly

7.2 Performance Cookies Impact

If You Disable Performance Cookies:

We cannot analyze website performance
User experience improvements may be limited
Technical issues may take longer to identify
Website optimization will be reduced
No impact on core website functionality

7.3 Marketing Cookies Impact

If You Disable Marketing Cookies:

You may see less relevant advertisements
Remarketing campaigns will not function
Ad effectiveness measurement will be limited
Social media integration may be reduced
No impact on core website functionality

7.4 Functionality Cookies Impact

If You Disable Functionality Cookies:

Preferences will not be remembered between visits
Forms may need to be completed repeatedly
Language and location settings will not persist
Customized content will not be available
Basic website functionality will remain intact

8. Children and Cookie Privacy

8.1 Age Restrictions

Minimum Age Requirements:

Our services are intended for individuals 18 years and older
Cookie consent requires understanding of privacy implications
Parental consent required for users under 16 years
Special protection for children’s data in cookies

8.2 Parental Controls

For Parents and Guardians:

Monitor and control children’s internet usage
Use parental control software to manage cookies
Educate children about online privacy and cookies
Contact us if you believe a child has provided information without consent

9. Cookie Security and Protection

9.1 Security Measures

Technical Protection:

Secure cookie transmission (HTTPS)
Encrypted storage of sensitive cookie data
Regular security assessments and updates
Access controls for cookie-related systems

Data Protection:

Pseudonymization of personal identifiers
Regular security audits and penetration testing
Staff training on cookie privacy and security
Incident response procedures for data breaches

9.2 Cookie Integrity

Validation and Verification:

Regular validation of cookie functionality
Monitoring for unauthorized cookie modifications
Secure cookie attributes (HttpOnly, Secure, SameSite)
Prevention of cookie-based attacks

10. Updates to This Cookie Policy

10.1 Policy Changes

We may update this Cookie Policy to reflect:

Changes in cookie usage and technology
New legal requirements or regulations
Updates to third-party services and tools
Improvements in privacy protection measures

10.2 Notification of Changes

How We Notify You:

Email notifications to registered users
Prominent website notices
Updated “Last Modified” date on this policy
Option to review changes before acceptance

Your Response to Changes:

Continued use indicates acceptance of updates
Right to withdraw consent if you disagree with changes
Opportunity to update cookie preferences
Contact us with questions about policy changes

10.3 Version History

Document Management:

Previous versions archived and available on request
Clear version numbering and dating
Change log maintained for transparency
Regular review schedule (annually minimum)

11. Technical Information

11.1 Cookie Storage and Transmission

Storage Locations:

Local storage on user’s device
Session storage (temporary)
Browser cookie storage
Secure server-side session storage

Transmission Security:

SSL/TLS encryption for cookie transmission
Secure cookie flags implemented
HttpOnly cookies prevent script access
SameSite attribute prevents cross-site request forgery

11.2 Cookie Categories by Technology

First-Party Cookies:

Set directly by our website domain
Under our direct control and management
Subject to our privacy and security policies
Can be managed through our cookie controls

Third-Party Cookies:

Set by external service providers
Subject to third-party privacy policies
May be managed through third-party controls
Regular review of third-party cookie practices

11.3 Alternative Technologies

Similar Technologies We May Use:

Local Storage and Session Storage
Web beacons and pixel tags
Server-side session management
Fingerprinting techniques (limited use with consent)

Privacy Protection:

Same privacy principles apply to all tracking technologies
Consent requirements consistent across technologies
Opt-out mechanisms available for all tracking methods
Regular assessment of new tracking technologies

12. Contact Information

12.1 Cookie-Specific Inquiries

Data Protection Team:

Email: enquiries@newvisionflooring.co.uk
Phone: 0712 345 6789
Subject: Cookie Policy Inquiry
Response Time: Within 48 hours for cookie-related questions

12.2 Technical Support

Website Technical Issues:

Email: enquiries@newvisionflooring.co.uk
Phone: 0712 345 6789
Issues: Cookie functionality, consent banner problems, preference settings
Support Hours: Monday-Friday, 9:00 AM – 5:00 PM

12.3 General Contact

Company Information:

Company: New Vision Flooring Ltd
Registration: England and Wales, Company Number 13348770
Website: www.newvisionflooring.co.uk
General Email: manj@newvisionflooring.co.uk
Phone: 0712 345 6789